Watches of Switzerland - Official Rolex Retailer

Clocks & Watches Retail & Repairs

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Website | 020 7534 9810
155 Regent St., London W1B 4AD, UK

Opening Hours:
Monday: 10:00 AM – 8:00 PM
Tuesday: 10:00 AM – 8:00 PM
Wednesday: 10:00 AM – 8:00 PM
Thursday: 10:00 AM – 8:00 PM
Friday: 10:00 AM – 8:00 PM
Saturday: 10:00 AM – 8:00 PM
Sunday: 12:00 – 6:00 PM


Area Served:
Within 4 miles (6.4km) of 155 Regent St., London W1B 4AD, UK
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Founded in 1924, Watches of Switzerland has been catering to the needs of passionate collectors and enthusiasts for nearly a century. Our curated selections of luxury Swiss watches contain some of the world’s finest timepieces from maisons including OMEGA, Cartier, TAG Heuer, Breitling and Patek Philippe.

Equipped with a wealth of knowledge and expertise, our team of dedicated sales representatives are market leaders in luxury watches; always at the forefront of horological innovation, we seek out the latest collections and exclusive timepieces for our discerning worldwide clientele.

Our collection includes iconic wristwatches such as the Cartier Panthère, TUDOR 1926, and OMEGA Seamaster, as well as innovative contemporary designs from brands such as QLOCKTWO.

As a trusted partner to more Swiss watch manufacturers than any other UK retailer, we have built enduring relationships with the world’s top horologists to ensure we offer exceptional service and advice to our clients.

At Watches of Switzerland, we understand the importance of caring for luxury watches. Our aftercare services have been meticulously crafted to ensure your watch repairs are completed by certified luxury watchmaking professionals.

Viewings of our collections can be made by appointment on 0800 111 4116 or by visiting one of our UK showroom locations. For specific requests, contact our team who can help you with your query. Our online watch boutique also hosts our entire collection for you to browse or purchase at your leisure.

Google Rating: 4.4 out of 5 stars (449 total ratings)

Mark Evans
5 Star
Great experience at this store. I visited to look at the eye-catching pre-owned watch boutique which is upstairs and sells a variety of luxury timepieces and I met Andrea who was working in that area. He took pleasure in showing me some of the watches they had for sale in that collection and then showed me some of the store and the Rolex boutique also. I didn’t buy anything when I visited this store, and just browsed, but I was made to feel very welcome and valued. It left me feeling highly satisfied and I would definitely return to this store again. I recommend their high level of customer service and attention to detail, and Andrea who I dealt with was very professional, friendly and patient and allowed me the time to look at watches and show me the store. It also has very good opening hours and a large selection of watches from all luxury brands. I highly recommend this store to all. Thank you.
Sunday 24th April 2022
Denis Mann
5 Star
Probably the finest watch emporium in London. Absolutely well worth a special visit should you be a watch geek! Top of the line pieces and absolutely first-class customer service. Highly recommended!
Friday 13th May 2022
Clive Treacher
5 Star
An amazing selection of the finest watches. All of the staff are extremely helpful from the moment the security staff acknowledge you at the main entrance through to the point of sale as you leave with your new acquisition. A great experience all round, and a really nice glass of champagne offered as refreshments.
Saturday 21st May 2022
Beth Featonby-Roberts
5 Star
The experience I had at Watches of Switzerland Regents Street was impeccable. This flagship store is a credit to the company. I can not thank Ulises and the rest of the staff enough. Ulises was patient and kind and made my family and I feel welcome. It truly was a great day and we will be back!
Wednesday 20th April 2022
MaRy Laparojkit
5 Star
Impressive service! I really had good experience in this store especially with the SA Mey. She’s really nice and helpful. Thank you for your good service. I’ll definitely visit the store again when I have a chance to visit London.
Sunday 8th May 2022