Watches of Switzerland - Official Rolex Retailer

Clocks & Watches Retail & Repairs

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Website | 0121 643 0441
124 New St, Birmingham B2 4JH, UK

Opening Hours:
Monday: 9:30 AM – 6:00 PM
Tuesday: 9:30 AM – 6:00 PM
Wednesday: 9:30 AM – 6:00 PM
Thursday: 9:30 AM – 6:00 PM
Friday: 9:30 AM – 6:00 PM
Saturday: 9:30 AM – 6:00 PM
Sunday: 11:00 AM – 5:00 PM


Area Served:
Within 4 miles (6.4km) of 124 New St, Birmingham B2 4JH, UK
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Founded in 1924, Watches of Switzerland has been catering to the needs of passionate collectors and enthusiasts for nearly a century. Our curated selections of luxury Swiss watches contain some of the world’s finest timepieces from maisons including OMEGA, Cartier, TAG Heuer, Breitling and Patek Philippe.

Equipped with a wealth of knowledge and expertise, our team of dedicated sales representatives are market leaders in luxury watches; always at the forefront of horological innovation, we seek out the latest collections and exclusive timepieces for our discerning worldwide clientele.

Our collection includes iconic wristwatches such as the Cartier Panthère, TUDOR 1926, and OMEGA Seamaster, as well as innovative contemporary designs from brands such as QLOCKTWO.

As a trusted partner to more Swiss watch manufacturers than any other UK retailer, we have built enduring relationships with the world’s top horologists to ensure we offer exceptional service and advice to our clients.

At Watches of Switzerland, we understand the importance of caring for luxury watches. Our aftercare services have been meticulously crafted to ensure your watch repairs are completed by certified luxury watchmaking professionals.

Viewings of our collections can be made by appointment on 0800 111 4116 or by visiting one of our UK showroom locations. For specific requests, contact our team who can help you with your query. Our online watch boutique also hosts our entire collection for you to browse or purchase at your leisure.

Google Rating: 4.4 out of 5 stars (142 total ratings)

snook179
5 Star
Beautiful store. Beautiful stock. Security excellent Staff professional, friendly and polite whatever your age or budget and they take the time to help. No rushing
Thursday 7th April 2022
abdul azim
5 Star
Great service! Particularly marceli she was very friendly. Definitely going back to see her for next treat.
Thursday 6th January 2022
Oliver Beddard
5 Star
Great shopping experience with very knowledgeable members of staff. Daniel from the Tudor desk was a great help
Monday 6th December 2021
Clemente M. Apollonj Ghetti
1 Star
Rude sales assistant! I walked in half an hour ago to register my interest in a watch. I was told to book an appointment to do so (totally fine of course) but during the whole time the sales person was extremely impolite. My wife also had the same impression of him. This is very different from an experience we had previously with a female assistant who was actually very nice. It goes without saying that despite booking the appointment I do not think I will show up as I do like to be treated with courtesy especially because I am a Rolex owner and was serious about inquiring for a watch.
Sunday 6th March 2022
Przemyslaw Szeptycki
5 Star
Very welcoming staff, they will answer all your questions and will help you choose the right watch.
Monday 18th April 2022